The Italian Riviera has always been a dream destination for travelers, but in February 2026, the atmosphere reached a whole new level. If you are a music lover or someone who wants to dive deep into authentic Italian culture, you have definitely heard of the festival di sanremo 2026. It is far more than just a singing competition; it is a massive national event that brings the entire country to a standstill.
When I arrived in Sanremo this year, the air was filled with the scent of fresh flowers and the sound of rehearsals echoing through the streets. However, a big question remains for every traveler: Is it actually worth visiting during the festival, or is the crowd and the price hike too much to handle? In this post, I’ll share my personal journey through the music, the glamour, and the chaos to help you decide if you should book your tickets for next year.
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The Reality Check: Crowds, Costs, and Chaos
Let’s be real for a moment—visiting during the festival di sanremo 2026 is not your typical relaxing Italian getaway. If you’re a budget traveler, this might be a challenge. Hotel prices in the Italian Riviera skyrocket during this week, and finding a central room is nearly impossible unless you book months in advance.
The streets are packed, and getting a table at a top-rated restaurant feels like winning the lottery. However, the energy is infectious. There is something magical about sitting in a café and seeing a famous Italian singer walk past you. If you thrive on high-energy environments and don’t mind spending a little extra for a once-in-a-lifetime atmosphere, then yes, it is absolutely worth it.
If you’re planning a larger tour after Sanremo, don’t miss our guide on the best villages to visit on the Amalfi Coast.
Beyond the Theatre: Exploring “The City of Flowers”
If the glamour of the Ariston Theatre gets too overwhelming, Sanremo has a quieter, more soulful side. Known as the “City of Flowers,” the town is famous for its breathtaking gardens and the historic La Pigna (the old town).
Walking through the narrow, winding alleys of La Pigna felt like stepping back in time—a stark contrast to the modern neon lights of the festival. I spent an afternoon wandering past medieval houses and hidden squares, eventually reaching the Sanctuary of Madonna della Costa for a view that overlooks the entire Italian Riviera. It’s the perfect escape to recharge before the nightly festival shows begin.
Quick Tips for Your Sanremo Visit:
- Book Early: For the 2027 festival, start looking at accommodation at least 6 months out.
- Stay Nearby: If Sanremo is full, look for hotels in Bordighera or Ospedaletti and take a short train ride in.
- Watch the Big Screens: You don’t need a ticket to the theatre! The city sets up massive screens in the squares so everyone can watch the festival di sanremo 2026 live together.
The Final Verdict: Is it Worth It?
So, is the festival di sanremo 2026 worth the trip?
If you are looking for a quiet, budget-friendly retreat on the Italian Riviera, then visiting during festival week might feel like a headache. However, if you want to witness the soul of Italy—the passion, the music, the fashion, and the sheer drama—then there is nothing else like it. It’s a sensory overload in the best possible way. For me, seeing the city come alive was a highlight of my year, and I’d do it again in a heartbeat (though I might start saving for the hotel a bit earlier next time!).
Explore other historic cities like the top things to do in Athens.
FAQs: Planning Your Sanremo Festival Trip
When is the Festival di Sanremo usually held?
The festival typically takes place in early February. For the 2026 season, it ran during the first week of the month, which is the standard schedule.
Can I get tickets to the Ariston Theatre?
Tickets are notoriously difficult to get and very expensive. They are usually sold via an official lottery system months in advance. However, the “village” atmosphere outside the theatre is free for everyone to enjoy!
What is the best way to reach Sanremo?
The most scenic way is by train. You can easily reach Sanremo from Genoa or even Nice, France. The train ride along the coast offers some of the best views of the Italian Riviera.
Is Sanremo safe for solo travelers?
Absolutely. Even with the massive crowds during the festival di sanremo 2026, the city felt very safe and welcoming. Just keep an eye on your belongings in very crowded squares.
